Attitude North is a small jewelry business based in Toronto, Canada, where each piece is handcrafted by me, Jane, the designer and maker behind the brand.

My fascination with jewelry began in childhood, trying on my mother’s and aunt’s worn silver pieces and playing with their chunky neon necklaces and brooches from the 80s. In 2015, a chance encounter with an ad on a lamp post led me to a jewelry workshop, and I was instantly hooked.

For me, jewelry is not just about the piece itself, but the story it carries as it’s worn. The joy of creating something meaningful for someone else is what drives my work. My designs emphasize the natural beauty of silver, gold, and gemstones, with a focus on clean lines and unique textures that make each piece one of a kind. I believe jewelry should be a part of your daily life, not just reserved for special moments, which is why I craft high-quality, durable pieces meant to be worn every day.

My hope is that Attitude North jewelry becomes an anchor for my customers, creating memories and carrying good feelings wherever they go.